The Project
Sifar is a filigree jewellery specialist with a high-quality and sophisticated image. The company has specialized in filigree work - a design element that requires very intricate and delicate metalwork - selling bespoke and elegant jewellery such as necklaces, charms, rings and other accessories. The goal of Sifar is to keep every jewellery item they produce as delicate and fine as possible. They strongly believe that true beauty is how you feel inside yourself, and that it reflects in your eyes. Thus, they consider their jewellery as a simple yet sophisticated add-on to the women's already existing inner beauty making them look just as beautiful outside as they are within.
For this brand, I wanted the overall feel of the branding to be exclusive and desirable, with an artistic approach that draws in the target audience of 25-35 year old professional women. The final outcome is very feminine with a minimal touch of boldness.
Sifar is a filigree jewellery specialist with a high-quality and sophisticated image. The company has specialized in filigree work - a design element that requires very intricate and delicate metalwork - selling bespoke and elegant jewellery such as necklaces, charms, rings and other accessories. The goal of Sifar is to keep every jewellery item they produce as delicate and fine as possible. They strongly believe that true beauty is how you feel inside yourself, and that it reflects in your eyes. Thus, they consider their jewellery as a simple yet sophisticated add-on to the women's already existing inner beauty making them look just as beautiful outside as they are within.
For this brand, I wanted the overall feel of the branding to be exclusive and desirable, with an artistic approach that draws in the target audience of 25-35 year old professional women. The final outcome is very feminine with a minimal touch of boldness.
Duration: 2 weeks
Tools: Illustrator, Procreate & Photoshop
Deliverables: Visual Identity, Packaging & Stationery Design
Moodboard
Bespoke
Desirable
High-quality
Sophisticated
Logo Lock Up
Brand Mark
Brand Colors
